Pink October
Author: Natasha Gompers
The National Day of Mathematics
The National Day of Mathematics is celebrated on May 6, in honor of the Brazilian mathematician, writer and educator Júlio César de Mello e Souza, known as Malba Tahan. Impa promoted a series of virtual activities to celebrate this very important day. Topics such as the role of basic science, the pandemic of the new coronavirus, the importance of science and mathematics in combating Covid-19, among others, were aborted in lives by the director general and major researchers at IMPA. The visual identity of the event was developed from mathematical symbols to create a connection between the themes and the speakers.
National Math Festival
The National Math Festival was inspired by the American National Math Festival, which takes place in Washington every two years.
The first edition of the Festival was part of the Biennium of Mathematics 2017-2018, a federal law instituted for the promotion and development of education in the country. During this period, important events were held in Brazil such as the International Mathematical Olympiad – IMO 2017, and the renowned International Mathematic Congress – ICM 2018.
It was two years of events and actions that put Mathematics, Science and Technology at the center of communication – contributing to the country’s growth and human development.
Held between April 27 and 30, 2017, the first edition of the Mathematics Festival took place in the city of Rio de Janeiro and was held in three locations simultaneously. With almost 18,000 visitors, the event brought a diverse audience, from high school and elementary students to teachers, children, parents and grandparents.
Inspired on the visual identity developed in 2017, I worked on a re-reading of the brand for the 2021 edition, the website’s graphic design, publicity posts, presentations and various materials. I sought to explore the color palette as a guide, great titles and a welcoming visual identity for all audiences.
