Konekto Brand Identity
Konekto means connection in Esperanto, a language created with the aim of bringing people and cultures around the world together and whose words can be spoken by everyone, regardless of their origin. Its values come from this thought of connecting companies, people and countries, facilitating communication and understanding between different peoples, languages , and cultures. Konekto is a translator who focuses on audiovisual (subtitle translation) but also different types of translation. I developed a brand in which the letter K is the sum of two-quarters of a circle that comes from the shape of the world and can have different positions and fittings. The brand has a hybrid feature, in which different textures can and should be used, such as its filling. The visual identity aims to show that communication can be diverse and come from other meanings that are not limited to speech and writing.