Visual Identity and Lettering of the Tempo Quente podcast, produced by Radio Novelo.

Tempo Quente podcast investigates how industrial, land and agricultural lobbies govern the political and economic forces that prevent Brazil from acting in the fight against climate change. Global warming, deforestation, consequences for the economy such as the increase in the value of energy and the planting of food are some of the many symptoms that are increasingly worrying in our reality.

The idea is to present how these different lobbies work and reveal how these actors historically act in order to maintain old economic models that prevent Brazil from reducing its greenhouse gas emissions and, at the same time, protect its population from the impacts of climate change. weather. Tempo Quente will introduce the actors who benefit from this climate apocalypse and why no one is doing anything to change it.

The podcast has 8 episodes, in narrative format, presented by journalist Giovana Girardi.

In the first meetings of the project, we defined the briefing about a dystopian world with a film noir aesthetic, mixed with a futuristic influence, the chaos of the city, neon elements and a dismal setting. The main references were the film Blade Runner with an 80's typography, close to the title of the film Dirty Dancing. In addition, we use elements of tecnobrega aesthetics, vivid colors and neons.

Based on these aesthetic references, I worked with the idea of ​​waves/heat spots mixed with the topography drawings, as if the earth's surface was being mapped and studied. The warm and flashy colors are part of the warmth and alertness present in the concept of the name. Neon conveys the idea of ​​pop and commercials, contrasting with a theme that is often trivialized and devalued by the media and agents.